This is the first time that we organized a pop-up forever Vacation, in a dedicated space totally transformed for the occasion.
The space of a day, in the very center of Paris we opened " Screenprint market ".
Taking up the codes of a night grocery store, on the theme of screen printing.
We completely decorated the store, whether with iconic neon lights or even shelves to place loose clothing.
The idea was to immerse each visitor in a total experience, and not just make a simple pop-up where the brand sells clothes.
For example, to extend the experience we even fixed the price of t-shirts by weight, with a scale and baskets.
Thanks again to Eliott for his help on the Art Direction of the project :))